Dave Kirkland

Account Growth Executive · Partnership Manager · Ecommerce Consultant · Digital Designer · Business Builder

Email: dave@davidkirklandfinance.ca | Location: Winnipeg, MB, Canada | Quito, Ecuador | LinkedIn: linkedin.com/in/davidkirkland | Portfolio: David Kirkland Finance

Summary

Accomplished Growth Executive and Partnership Manager with a proven track record of orchestrating impactful campaigns, generating leads, and nurturing them into sales-ready opportunities. Known for crafting and optimizing highly effective email cadences, driving engagement, and boosting conversion rates. A strategic thinker with analytical mindset, collaborating with operations to develop predictive metrics for pipeline creation. Dedicated to targeted growth through strategic partnerships with a focus on ideal customer acquisition.

Experience

Ecommerce Freelancer (Part-Time)

davidkirklandfinance.ca, Winnipeg, MB, Canada – Sept 2020 – Present

  • Project manage a team of freelance consultants and experts to provide e-commerce consulting and sales process improvement services.
  • Established strategic partnerships and expanded the agency’s network of agency partners, augmenting our capabilities beyond core services.
  • Consulting and implementation of created sales enablement strategies using automation
  • Built marketing automation sequences, email marketing, and lead nurturing
  • Motivated self-starter with a proven track record of achieving results while balancing demanding expectations
  • Business savvy with consultative, problem-solving, and issue-resolution skills
Growth Consultant (Full-Time e-Commerce)

Avexdesigns.com, New York, NY – May 2022 – Oct 2022

  • Collaborated directly with CEO John Surdakowski and the Head of Partnerships and Growth.
  • Utilized HubSpot and lead generation software to segment new leads and develop a targeted sales pipeline.
  • Developed sales processes/playbooks for SDR/AE teams, optimizing merchant engagement and conversion.
  • Marketing automation, email marketing,and lead nurturing
  • Managed 360° agency sales cycles, from prospecting and discovery to proposal and project execution, including custom solution projects and integrations.
Head of Product Development

Maryjanespartysupplies.ca, Winnipeg, MB, Canada – Feb 2017 – Present

  • Created the development and launch of new physical and digital products, focusing on customer and consultant satisfaction.
  • Implemented an affiliate program to support consultants and designed omnichannel websites for product promotion and consultant attraction.
  • Enhanced customer service experiences and implemented a responsive quiz system to capture real-time customer data.
Business Development Manager

Essentialbusinesssolutions.ca, Winnipeg, MB, Canada – 2020 –

  • Spearheaded marketing efforts and digital media design.
  • Led the development of a project management web application, reducing project ramp time and driving company-wide adoption through iterative A/B testing.
  • Collaborated with stakeholders to refine strategies and optimize business processes.
Business Development Manager

SkiptheDishes.com, Winnipeg, MB, Canada – SEP 2015 – APR 2018

  • Sold SaaS products and courier services to restaurants, expanding market reach and enhancing sales and marketing efforts.
  • Developed and supported new onboarding processes for various restaurants, while contributing to operational excellence and replication in other positions.

Education

Management Consulting; Feedback Control Systems; Systems and Simulation; Problem Solving and Computers; Cryptography and Codes; Agile Project Management; LLQP.

E-commerce professional (part-time – evenings), covering business operations, online sales strategies, data analysis using tools like Google Analytics, Tag Manager, Data Studio, and social media platforms Sales Force CRM

Strengthened knowledge of e-commerce platforms including Shopify, Infusionsoft, WordPress WooCommerce, PayPal, WePay, and Stripe. Notion, Hubspot, Octane Ai